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Curriculum

In the digital age, we build the skills students need for diverse online marketing activities, together with systematic management and operation capabilities for cross-border commerce.

128
credits to graduate (four-year program)
26
university required credits
64
department required credits
38
department elective credits

Department required credits include 10 general education, 10 foundation, 4 certification and 40 professional credits. Students must also take at least one course offered by another department before graduating.

Core competencies

Data analysis
Applying marketing technology
Marketing planning
Trade documentation
Creativity and innovation
Communication and coordination

Cross-disciplinary talent for the age of sustainability

Cross-Disciplinary Credit Program in AI for Corporate Sustainable Development and Management

Purpose. The program develops cross-disciplinary talent who can apply AI and manage corporate sustainability, in response to global ESG trends and net-zero goals. As companies adopt AI for carbon inventories, sustainability reporting and ESG data analysis, demand for AI-driven sustainability professionals keeps growing. Combining theory and practice through courses in generative AI, data analysis and carbon asset management, the program prepares students to strengthen corporate sustainability with AI and to achieve the “twin transition” of digital and green transformation.

Career fields. Graduates build core skills in AI-assisted carbon inventory, sustainability reporting, ESG data analysis and green marketing, and can work in corporate sustainability management, carbon asset management, digital marketing, AI-driven ESG analysis and green supply chain management.

Digital and Green Twin Transformation (2 credits)
AI-Integrated Carbon Inventory Practice (3 credits)
Smart Carbon Asset Management (3 credits)
AI-Assisted Sustainability Reporting (3 credits)
Generative AI and Sustainable Marketing Communication (3 credits)

Expected outcomes

1
Understand global net-zero trends and use generative AI to improve corporate sustainability management.
2
Use AI and data analysis tools to optimize carbon inventory processes and carbon reduction strategies.
3
Combine AI collaboration with international sustainability standards to make ESG reports more transparent and of higher quality.
4
Use generative AI to strengthen ESG marketing strategies and increase brand influence and engagement.

Internships

Years 2 and 3
Summer internships
Year 4
Semester or full-year internships
Partner companies: 婕洛妮絲_全球昕兆國際股份有限公司、健群永續顧問有限公司、中興電工、格創科技有限公司、全球傳動科技股份有限公司、台灣氣立股份有限公司、康博資訊股份有限公司、智匯家有限公司、碩隆精密工業股份有限公司

Course requirements

The curriculum chart lists every course required for the four-year program. Use the links below to look it up.

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