Introduction
Why join us?
Become a key talent in the age of AI and ESG!
A defining era for the new internet economy
A defining era for sustainable development
In the age of digital transformation, learn to use marketing technology, generative AI, short-form video and sustainable marketing, and become the talent this era needs most.
Marketing Technology
Generative AI
Short-Form Video
Sustainable Marketing
Our history
1989
Division of International Trade founded
2001
Department of International Trade established
2023 (AY 112)
Moving toward “International Business 3.0”: renamed the Department of Digital Marketing & Cross-Border Commerce
In line with Taiwan’s national digital development strategy and the needs of industry transformation, we equip students with future-ready professional skills and cultivate digital commerce talent with cross-disciplinary integration capabilities for businesses. Students develop the abilities needed for diverse marketing activities in the internet age, together with systematic management and operation skills for cross-border commerce.
What makes us different
The department focuses on digital marketing and cross-border commerce, and is committed to building strong links with industry.
Cross-disciplinary credit program
Offers the Cross-Disciplinary Credit Program in AI for Corporate Sustainable Development and Management, preparing marketing talent for the digital age.
Ministry of Labor employment programs
Runs employment programs on digital marketing and cross-border e-commerce every year.
Industry association partnership
Partners with the Taiwan E-Business Association (TEA), which has more than 100 member companies.
Cross-border platform courses
Co-teaches courses on Alibaba, Amazon, Taiwantrade and other cross-border commerce platforms with industry experts.
ESG-AI practice lab
Hands-on learning in the department’s ESG-AI Digital Sustainability Management Practice Lab.
Job-ready at graduation
Trains people who can run and manage cross-border commerce platforms, building competitiveness and employability that meet industry needs.